Before anything else
A few things only you know
Green Man Designs
Where it stands
On the books
Waiting on a reply from you
Someone is asking
Leads
Harvested once a day and scored. Anything under the bar never gets here. Moss does not post, comment, reply, or message anyone — it tells you, you write the words.
The response formula — yours, not Moss's
- Greet them by name.
- Owner-operator of Green Man Designs, 6–7 years, thousands of plants in the ground.
- Answer their post point by point, so they can tell you actually read it.
What it hunts for
The built-ins cover landscaping work across the beach corridor. Say "watch for pressure washing too" or "skip anything about artificial turf" into the bar and it's live on the next pass.
The books
Jobs + Runway
Every job, itemised
Every change to these books
What it costs
Estimates
Labor is hours times the rate. Materials store what they cost you and charge that times the markup. Transport is always its own line and never gets absorbed. Turn the two dials and every number re-runs.
The lines
Who they are
Clients
One card each, with everything that's ever been done for them. Say something into the bar after a visit and it lands on the right card.
Not answered yet
Still Open
The unfinished list, kept visible on purpose. Most of these are one afternoon of work that keeps not happening because nobody is looking at them all at once.
Waiting on you
Approvals
Nothing changes the books on its own. Anything Moss or a document proposes waits here until you say yes. Leads are the exception — a post existing is a fact, so those land on their own; what you decide about them doesn't.
Already decided
Under the hood
What it can do
Ask for something past the edge and Moss says so rather than forcing it into the nearest list — and writes down exactly what it would take to build. Those land here, and they're how you send Mike work without getting on a call.
Past the edge
What it can do today
What you know
The Book
Every question you answer for free is inventory. Answer it once into the bar and it's kept — species, prices, the reason a thing died. This is the raw material of the paid advice product, and it fills itself up while you're being helpful anyway.
Questions you've answered
What things cost you
The shelf
The index